guidelines
KEEP IT SIMPLE
Never use a complicated word, when a small one will do.
BE BRIEF
Essential and direct. Shortest distance, two points, straight line.
BE SINCERE
People love the authentic and dislike the phony. Be yourself.
BE CONSISTENT
Stay true to the message.
BE UNIQUE
Re-define. Think in a fresh way. See things from a new perspective.
BE INSPIRATIONAL
Move forward toward a positive goal. People may forget your words,
but they will remember how you made them feel.
FEEL THE WORDS
Words have emotional impact. Recognize the ones that uplift.
Example: gambling vs. gaming; same meaning, different connotation.
CREATE AN IMAGE
A clear mental image has greater impact then an explanation. The visual
ignites the imagination and is easily remembered.
ASK A QUESTION
Asking a question engages the listener's thoughts, invites participation,
and inspires personal involvement.
FRAME WHAT IS SAID
Everything we think and do has parameters, a frame. Life itself has
parameters; birth and death. Every story, every philosophy, every
behavior, has a context. This is the most important question to answer,
it determines whether you succeed or fail: How is what you are saying
framed?
The more guidelines that are applied, the more effective your communication.
